How Modern Evangelism Creates Consumers – Alan Hirsch

He says, “The reason why this is the case, because the church growth movement and the way we do evangelism catered to the very thing we need to work against—consumerism. Consumerism, folks, is an alternative religion. It’s not just buying goods and services. People go buy in shopping malls things other than feeding my body and basic needs. They’re looking for purpose, meaning, significance, belonging, community. That’s what it’s called—brand community…In other words the very thing that religion offers to us or ought to is being sought in consumption…

You can’t make disciples out of consumers. You can’t consume your way into the Kingdom. It doesn’t work like that. Jesus says die…You come to the cross. Now who said you can take that out of the equation and expect the results that Jesus points to later on in the piece. If Jesus says it’s good enough to go through the cross upfront, in the beginning, who are we to make it different.”